Tag: marketing

Why Surveys Should Still Play a Big Part in Your Marketing Plan

| March 17, 2016 | 0 Comments
Why Surveys Should Still Play a Big Part in Your Marketing Plan

Marketing, in essence, relies on you making an assumption about a customer. It’s about understanding what they want and coming up with a plan of how to deliver it to them. That assumption has to be based on more than just a hunch, though. Your instincts have to be backed up by data and, in the […]

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The effects of globalisation on marketing

| December 22, 2015 | 0 Comments
The effects of globalisation on marketing

Globalisation has changed the way that business is conducted and, as a result, marketing has had to adapt to meet the circumstances of the modern age. Campaigns now need to take into account the fact that many companies operate across national boundaries and have to cater for markets across different continents and time zones. In […]

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